Adults wearing diapers (or adult diapers) are diapers worn by adults who are larger than infants or toddlers. Diapers are essential for adults with a variety of medical conditions, such as incontinence, limited mobility, severe diarrhea, or dementia. adults in diapers come in a variety of styles, including those that resemble traditional child diapers, panty styles, and underpads similar to womens pads (also called pad diapers).

Figure: Global adult diaper market size

Market drivers

Aging population: The growing elderly population, especially in countries such as Japan, China, the United States and Europe, is the main driver. Elderly people are more likely to suffer from incontinence problems, and the prevalence of chronic diseases is also increasing: diseases such as diabetes, Parkinson's disease, Alzheimer's disease and urinary incontinence also lead to an increase in the use of adult diapers. In addition, postoperative and bedridden patients also need highly absorbent hygiene products.

The incontinence adult diaper industry is experiencing significant growth, driven by an aging global population and increased awareness of incontinence. With increasing life expectancy and improved healthcare systems, more people are in need of incontinence management. Advances in technology have led to the development of more absorbent, comfortable, and high-quality adult diapers. In addition, the rise of e-commerce has made it easier for consumers to purchase these products online, improving convenience and accessibility.

Industry development opportunities:

Disposable adult wearing and baby hygiene products are consumption upgrades of traditional industrial paper and household paper. Against the backdrop of weak demand for traditional industrial paper and household paper, adult incontinence products and children's diapers will become new growth points for the sanitary products industry. With the improvement of national consumption capacity, the acceleration of the aging process, policy support and the change in the concept of elderly consumers, adult incontinence products will usher in huge development opportunities, especially in countries and regions with low market penetration.

To meet these challenges, ECOCARE focuses on innovation, sustainability and personalized solutions. The ECOCARE adult care product line responds to the continued growth and development of the market by offering a rich range of products to meet different needs and preferences.